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Nike Total 90 Laser SE
Known as the boots for ultimate accuracy and powerful shooting, the Nike T90 brings back the unique precision rings on the upper shield emblazoned with the number 90 and accompanied by the words Power – Swerve – Precision, creating a platform designed to control ball spin and optimize a solid shot.
The boot has the same upper materials and construction design as the original model, introduced in 2007, including an off-center lacing system for superior ball feel. The iconic skeleton foot graphic is displayed on the soleplate, tooled into a modern underfoot chassis for a lighter and more dynamic performance. The shoe reinstates the heel Zoom Air unit, re-engineered into the underside of the sockliner, for a responsive cushioning feel.
This special edition feature the original Zest colorway, and a red total ninety signage on the heel and on the outside front.
Each of the 2000 limited pairs comes individually numbered.
The Nike Total 90 Laser SE drops March 21 on nike.com.
In the Día de Muertos Collection, Family is Forever
Through a bright array of colors and reflective treatments, the patterns on the shoes — including an Air Force 1 and an Air Jordan 1 — illustrate the sensation of Mictlán, the journey of nine levels that celebrates the infinite power of family connection with loved ones. The Air Force 1 features an embroidered Swoosh with colorful pigments and a Siempre Familia graphic is printed on the insole in remembrance to family members. The Air Jordan 1 presents a bright jaguar print, a multicolor embroidered Swoosh with an arrow, and the words Siempre and Familia stamped on each tongue.
The apparel includes a bomber jacket and a collection of T-shirts. The graphic details combine Nike symbols with illustrations borrowed from Mictlán, such as skulls and bones, the Xolo dog (the canine companion who guides souls through the afterlife), symbolic creatures like the jaguar, iguana and more.
The 2021 Día de Muertos collection releases October 24 on SNKRS in Mexico, October 26 on the Nike App in Mexico and October 29 globally.
The Air Max 90 LHM Puts Family First
This comes through in the technicolor print featured on the shoe’s upper, an ode to the expressive, family-oriented bond shared across Latino culture. The word Familia is printed on the sock liner and across the lateral side of the shoe. A further nod to the inclusivity of family: The shoe is available in full family sizing.
The idea of authentic cultural representation is a recurrent Nike footwear theme, following releases of the Lucha Libre collection and the Air Max 97 Puerto Rico earlier this year.
The Air Max 90 LHM releases September 29 on nike.com and at select retailers.
To see more high-res images, click here.
Winter Up With Jordan Brand Retros
Women’s Air Jordan I HI OG
Inspired by the light pink hues of bubble gum, this women’s exclusive features a mix of matte nubuck and patent leather. The bubble gum reference inspires subtle detailing, including a printed bubble gum splat on the bottom of the outsole. The shoe, which will release in PS and TD sizing, also comes with a hangtag and elevated packaging.
Women’s Air Jordan V
Another women’s exclusive, this colorway takes inspiration from bluebird days. This model is highlighted by various shades of blue combined with soft nubuck and clear TPU eye stays. The shoe is completed by an iced-out translucent outsole.
Women’s Air Jordan XIV Low
The shocking-pink color scheme of the Women’s Air Jordan XIV Low is charged by Jordan Brand’s belief in being boldly and unapologetically yourself. The model applies shaggy and glossy suede and features black gloss accents and a translucent pink outsole.
Air Jordan I HI OG
This seasonal take uses a combination of materials and color choices to apply a new twist to the silhouette. Some highlights include reflective silver underlays, a burnished leather Wings logo, two-toned dyed laces, and exposed stitching throughout the genuine nubuck leather upper. This release comes in men’s sizing and extended sizing for women.
Air Jordan I HI OG
With familiar color blocking, this Air Jordan I HI OG applies patent leather to an iconic colorway and arrives in time for the New Year. The shoe comes with a metallic red Jumpman hangtag and a glossy, patent-like box. This model releases in full family and extended sizing.
Air Jordan I HI OG
With a similar look and feel to the Air Jordan I HI OG CO.JP, this rendition replaces Midnight Navy with a recognizable Bordeaux color. The shoe features a jewel Wings logo and silver Swoosh and adds a nylon tongue with a stitched Nike Air woven label. The model comes in men’s and grade school sizing and extended sizing for women.
Air Jordan III Retro
Applying a familiar Pine Green and color-blocking scheme, this Air Jordan III Retro comes with a subtle material twist. The shoe features genuine nubuck leather throughout the upper, tongue, collar and eye stays, and a 3D embroidered Jumpman logo on the tongue. This model, which comes with new packaging, releases in full family sizing.
Air Jordan III Retro
This new iteration employs rain, leaf and woodland camouflage patterns on various rugged materials such as twill, waxed canvas and ripstop. The shoe also features a removable hook-and-loop fastener patch on the heel tab. The model comes in men’s extended sizing.
Air Jordan V Retro
Featuring a premium leather upper that develops a beautiful patina over time, this Air Jordan V also has vintage oxidized outsoles, eyelets and lace toggles. Complemented by an OG reflective tongue with Desert Sand accents on the midsole and sock liner, the model releases in men’s and grade school sizing.
Air Jordan IX Retro
Arriving in flooded Chile Red, this seasonal take on the Air Jordan IX features a quilted stitched upper atop a glossy midsole with a patent leather mudguard. This model comes in OG packaging and is available in men’s and grade school sizing.
Air Jordan XII Retro
This iteration applies hits of metallic gold on the eyelets and midsole throughout a white upper and black midsole and outsole. The shoe features genuine leather complemented by the OG faux-lizard-print mudguard. This offering comes with black and white lace sets and arrives in OG packaging with a color twist. The model releases in full family sizing.
Air Jordan XIII Retro
This retro take combines a familiar Court Purple colorway with classic, OG materials. True to form with a leather upper, microfiber tongue and cat-eye hologram, this model comes in OG packaging with a subtle color twist and is available in a full family offering.
Air Jordan XIV Retro
This iteration combines a premium, vacuum-molded upper with water-resistant, winterized suede. Featuring a matte finish on the midsole, this model is highlighted by subtle Chile Red detailing and custom silicone emblems on the heel. The shoe releases in men’s sizing.
Step Into the Ring With the Lucha Libre Collection
The footwear blends exotic leathers and rich textiles to create fun detail applications. The collection’s Air Force 1 comes in a metallic leather upper with a removable synthetic mask on the left and right shoe, forming the left and right eye slots. The Blazer has a satiny woven upper, faux snakeskin paneling, and lacing inspired by the back lacing of a wrestling mask. The gold is a take on boots worn by luchadores in the golden era of the 1950s and ’60s. The Air Max 90 comes in a bisected black and white color scheme, a nod to famous Lucha Libre rivalries pitting good against evil, or «Los Técnicos vs. Los Rudos.» The vamp comes in a textured woven material, and the mudguard in patent leather.
The apparel silhouettes include two styles of hoodies and a t-shirt, featuring graphics and material treatments borrowed from Lucha Libre culture, including masks and posters.
The designs are created from a serious respect for observation that is at the heart of Nike GEL (Geo Express Lane) products. The folkloric ensemble of masks and costumes forms a true artistic tradition in Mexican culture; in Mexico City, Lucha Libre is considered an intangible cultural symbol, bringing people together.
“We see sharing cultural expressions as a way of creating relationships,” says Carlos Hernández, Mexico City Merchandising Director for Geo Express Lane. “When you’re deeply invested in a culture, you share its passions and interests. By paying close attention to Lucha Libre tradition, we get to use footwear and apparel to share a piece of Mexican culture with the world in places like Seoul, Tokyo, Brazil and more. With a number of Mexico GEL collections releasing soon, we’re creating the product with that same imaginative focus on cultural detail.”
The apparel borrows from wrestling lore, adding graphics and material treatments pulled from luchador outfits and paraphernalia, like posters. The silhouettes include two styles of hoodie and a t-shirt.
The collection releases September 11 on SNKRS in Mexico, September 14 on the Nike App in Mexico, and September 17 globally.
To download high-res images, click here.
Rick Owens Distorts the Converse Weapon
Exaggerating both the upper and tooling, his signature touch augments the familiar lines (the Y-bar and heel cap) and the shoe is made bombastic. “When I discovered how powerful just oversizing something a little bit was, which I’ve done with a lot of my clothes, that became one of my tools,” Owens says.
The shoe features an elongated tongue, mirroring the TURBODRK Chuck 70. The Weapon’s outsole is nearly doubled in the TURBOWPN, forming a platform-like stance. Within, the TURBOWPN houses a CX foam drop-in and subtly reinforced toe box.
Another Owens signature is the inclusion of his DRKSHDW iconography. “One of the main things that I think it suggests is empathy and consideration of systems of living that might not be standard,” he says.
The launch black colorway reflects the Weapon’s original debut, and underscores Owens’ approach to contemporary luxury.
The Converse x DRKSHDW TURBOWPN releases August 31 at converse.com, RickOwens.eu, Rick Owens shops and select retailers.
The Nike SB Sandy ZoomX Bruin is a Tribute to Sandy Bodecker
Fittingly, the Nike SB Sandy ZoomX Bruin honors Bodecker’s vision and skateboarding’s verve.
The shoe’s engineering drafts from another boundary-pushing Bodecker project, the quest to break the 2-hour marathon barrier and the subsequent invention of NEXT% running technology. Bodecker believed there was application of the idea to skateboarding, and the Nike SB Sandy ZoomX Bruin transfers that belief through athlete-led insight to deliver the most comprehensive skate competition tool imaginable.
At its core is a drop-in midsole combining the ultra-resilient Nike ZoomX foam for cushioning and a full-length carbon fiber plate for pop. It’s radical, for sure, but also discretely hidden within the decades-favored classic Bruin silhouette. Another progressive twist, again drawn from Breaking2, is a skateboarding-first Flyknit upper, formed from material that has been custom-printed with Mark Smith’s “Blue Sky Dreamer” portrait of Bodecker, which hangs in The Bodecker Foundation space in Portland, Ore.
The Nike SB Sandy ZoomX Bruin will be available in a limited release in Tokyo this summer.
The Nike Rawdacious Colorway Celebrates the Unity of Sport
“Color has the nuanced ability to invite both reaction and reflection at once,” says Martha Moore, Nike VP, Central Color Product Design. “You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time.”
Nike designers looked to historical precedent — moments in time when world events put sport on hold — and the spirit that flourished upon its triumphant return. The Rawdacious colorway symbolizes that exuberance of reuniting through sport in the palette’s warm tones, signaling new beginnings.
The palette is grounded in a white base to connote unity (it comprises all hues within the visible light spectrum) as well as a return to square one. The layout of colors also act as a beacon to draw attention to the footwear’s technical components. For example, the visible Zoom Air bag in Nike Running silhouettes like the Air Zoom Maxfly sprint spike are highlighted by volt green and bordered and exaggerated by orange detailing. Similar to negative space in art, says Moore, it’s through white space that other parts of the object can sing.
The result is a color system that Moore says instills a deeper meaning for athletes, whether that athlete is running for gold or just around the block.
“Let’s be clear: I’ll never, ever wear a track spike to compete in a race,” says Moore. “But I would wear a lifestyle, color-related model of a spike because something about it spoke to me at a specific time in my life. It was meaningful to the world, and it was meaningful to me. Color can distill all of those values in a millisecond.”
The Rawdacious colorway of select performance and lifestyle products will release on nike.com throughout the summer.
Check out Nike Gallery for more info on Tokyo innovations.
The Zoom Freak 3 is About Stretching Space to the Rim
“One of the hallmarks of his athleticism is transferring energy quickly from leg to leg to maneuver his body through gaps,” says Ross Klein, Sr. Creative Director for Men’s Performance Footwear at Nike. “Giannis works his foot like a gas and brake. He also works all different angles of his foot as he’s driving to the basket, so we wanted to contour the design to fit the way he transitions from step to step.”
To that end, two Zoom Air units under the ball of the foot help absorb energy and provide responsiveness. The set-up is low to the ground, which means the foot is in closer contact with the floor, leading to tight control for searing downhill attacks. The engineered upper helps keep Antetokounmpo’s foot contained, while the strap helps lock down the forefoot, making sure his center of gravity won’t slide over the footbed. The outsole takes inspiration from one of Nike basketball’s most recognizable traction patterns.
The black and purple Project 34 colorway and the orange Freak colorway of the Zoom Freak 3 releases globally July 1 and in North America in August.
To download hi-res images, click here.
The OG Air Jordan XI Low IE Is Back
Air Jordan XI Low IE
A final chapter of the 25th anniversary of the Air Jordan XI, the OG black and red Air Jordan XI Low IE returns, re-engineered to the exact 1995 specs. The model features a genuine leather and mesh upper, molded sock liner and an exposed carbon fiber shank plate contrasted by the recognizable herringbone rubber outsole. The shoe arrives in OG packaging.
Women’s Air Jordan I Hi OG
Inspired by the calming colors of sage, this women’s exclusive style features soft, tumbled leather with premium nubuck overlays. Completing the look is a subtle, two-toned lace inspired by the string used to tie bundles of sage. The shoe also comes with a hangtag and two extra sets of laces.
Women’s Air Jordan IV
This women’s exclusive style takes inspiration from varying neutral shades of makeup. This model is highlighted by buttery soft nubuck overlays and burnished leather meant to age and sheen naturally with time. The shoe also features transparent TPU wings and lace locks and is topped off by metallic, electroplated Jumpman branding on the tongue, reminiscent of the mirrors used in makeup palettes.
Women’s Air Jordan VI
Taking inspiration from gold earrings, this women’s exclusive adds interconnected gold hoops that are attached to the shoe’s Air Jordan VI lace toggle. Materials on this model include white medium grain tumbled leather with gold underlays, a semi-gloss lining and a milky-white translucent rubber outsole.
Women’s Air Jordan XIV Low
The women’s exclusive style features a color palette inspired by red lipstick. Materials like matte nubuck and suede leather provide the cosmetic base against metallic silver accents, while OG elements include the tongue and the laces with frosted-platinum aglets. The writing on the sockliner is modeled after strokes of lipstick; the shoe arrives in lipstick-stained tissue paper.
Air Jordan I HI OG
Employing a fresh, seasonal color scheme, this Air Jordan I HI OG features a genuine black leather upper with premium Pollen leather overlays and detailing atop a white midsole and a Pollen rubber outsole. The shoe comes with new packaging and will be available in full family and extended women’s sizing.
Air Jordan I HI OG
This new take on the Air Jordan I HI OG involves crafted leather and nubuck overlays with hits of reflective silver throughout. With a perforated collar, this model can be customized both into a high or low top. Applying a fresh color scheme to both the shoe and packaging, this release comes in full family and extended sizing for women.
Air Jordan I HI OG
Another seasonal iteration of the Air Jordan I HI OG, this fall model uses an Electro Orange, black and white color scheme with updated color blocking. Made with premium, genuine leather, the shoe is highlighted by a metallic finish on the collar. The shoe also releases in full family and extended sizing for women.
Air Jordan III Retro
Applying a familiar color and color-blocking scheme, this Air Jordan III Retro comes with a subtle material twist. The shoe features premium leather and a new reflective material on the iconic elephant print on the heel and toe. This model, which will come in new packaging, releases in full-family sizing.
Air Jordan V Retro
This fresh spin on the Air Jordan V applies a mixture of materials from genuine leathers to exposed foam and textiles. The shoe’s collar, quarter panel and tongue bottom are layered with textile mesh, while the tongue maintains its OG reflective finish. The model is accented by black-tinted eyelets and a transparent lace lock and is completed by a matte-finished midsole and a muslin-tinted rubber outsole.
Air Jordan VI
Continuing the celebration of the 30th anniversary of the Air Jordan VI, this new iteration of the Retro model is inspired by the iconic Air Jordan VII Bordeaux colorway. True to the Air Jordan VI’s original specs, this model employs a genuine nubuck upper with a Bordeaux-printed translucent tongue and sock liner. Coming in familiar packaging with a fresh color twist, this shoe releases in Men’s and GS sizing.
Air Jordan XII Retro
Putting a new, clean twist on the Air Jordan XII, this model applies hits of metallic red throughout an all-white upper and midsole. The shoe features genuine leather, complemented by the OG faux-lizard print mudguard. This offering comes with OG packaging and will release in full-family sizing.
Air Jordan XII
The model combines a Nike Grind outsole, made with at least 3% Nike Grind, with a ballistic mesh tongue. The shoe also applies genuine leather to the upper and suede to the midsole atop the faux-lizard print mudguard. The shoe releases in full-family sizing.
Air Jordan XIII Retro
This retro combines a familiar Obsidian colorway with classic, OG materials, true to form with a leather upper, textile tongue bottom and cat-eye hologram. This model arrives in OG packaging and in full-family sizing.
Nike Air Max 90 – одна из самых популярных моделей кроссовок
Легендарная и хорошо узнаваемая во всём мире модель с тридцатилетней историей. Nike Air Max 90 – это больше, чем просто повседневные комфортные кроссовки. Это атрибут стиля и показатель принадлежности к сникер-культуре.
Кроссовки, которые сегодня мы знаем как Air Max 90, изначально назывались Air Max III. Привычное название было дано несколько позже по году выпуска этой модели. За период более 30 лет с момента релиза девяностые эйрмаксы ничуть не устарели. Оставаясь популярными и сегодня, они давно приобрели статус культурного феномена и нестареющей классики.
Дизайн кроссовок
Модель Air Max 90 имеет довольно высокий силуэт и массивный по современным представлениям дизайн. Верх с сеткой и панелями в зависимости от модели может быть сделан из синтетических, натуральных или переработанных материалов. Высокая межподошва включает окно с воздушным блоком в пятке. Протектор получил узнаваемую вафелеобразную подошву. А огромное число расцветок позволяет подобрать кроссовки под свой уникальный стиль.
Почему AM90 стали культовыми?
Чтобы ответить на этот вопрос, нужно вернуться к истокам всей серии Air Max. В конце 80-х годов Nike заполучила перспективную технологию Air, которая использовала капсулы со сжатым воздухом в качестве системы амортизации. В первых моделях c Nike Air капсула была скрыта от глаз и не вызывала особого интереса. Это были кроссовки с хорошей амортизацией, но ничего выдающегося потребители тогда в них не видели.
Всё изменилось, когда Nike попробовала сделать воздушный блок видимым. Небольшое окошко в подошве произвело эффект разорвавшейся бомбы. Вокруг первой модели Air Max 1 1987 года поднялся настоящий хайп – люди хотели кроссовки с такой фишкой, которой не было у других производителей.
В 1990 году Nike выпустила третью версию Air Max, которую позже переименовали в Air Max 90. Поняв, что окно в подошве – это главная «звезда» в этих кроссовках дизайнер Тинкер Хэтфилд сделал максимальный акцент на этом элементе. Своеобразные ставни позволили засиять просмотровому окну во всей красе.
Культурный феномен
Очень быстро эти кроссовки перестали быть специализированной обувью для бегунов. Объемы продаж превысили самые смелые ожидания – люди хотели заполучить эти кроссовки, чтобы ходить в них каждый день.
Совершив революцию в дизайне кроссовок, Air Max 90 навсегда запомнились активным поколениям 90-х и 00-х гг. Эта обувь стала символом для многих субкультур и частью уличной культуры в целом. Nike до сих пор продолжает выпускать эту модель, т.к. люди не теряют к ней интерес.
Признание в России
В нашей стране Air Max 90 стали популярными в 2000-е годы. Как раз тогда активно развивалась субкультура граффити, также расли футбольные фанатские сообщества. Многие их представители носили эти кроссовки, а другие желали их иметь. Интересно, что AM90 в России стали символом всей серии Air Max. Когда речь идёт про обувь на воздушной подушке, то люди представляют Air Max 90.
В 2020 году вышла расцветка «Moscow» в честь российской столицы. Серые тона верха вдохновлены архитектурой города, а яркие оранжевые и голубые акценты отсылают к первым оригинальным расцветкам модели «Infrared» и «Laser Blue». В задней части также нанесли слова на русском «скорость» и «город».
Расцветки
За 30 лет с момента релиза вышло огромное кол-во ярких расцветок, особых моделей и коллабораций. Ниже показана небольшая часть этого разнообразия, чтобы вы могли оценить, как могут выглядеть эти кроссовки.
Цена Air Max 90
Стоимость оригинальных Air Max 90 на сентябрь 2021 г. должна составлять 11.000–13.000 руб. С учётом распродаж и скидок на последний размер цена может снижаться до 7.000–9.000 на мужские и женские взрослые модели. Подростковые и детские версии кроссовок стоят дешевле.
Если видите цены ниже, то с большой вероятностью это подделка.
Интересные модификации
Технология FlyEase позволяет надевать обувь одной рукой или совсем без помощи рук. Вначале такое решение применялось для спортивной обуви, чтобы атлетами с ограниченными возможностями могли надевать кроссовки без шнуровки. А позднее была представлена и версия Air Max 90 FlyEase. Достаточно наступить ступнёй на пятку и скользнуть внутрь кроссовка, после чего пятка выпрямляется.
Nike Air Max Lunar90
В 2014 году Nike представила существенно обновлённую версию Air Max Lunar90. Кроссовки получили новую пену Lunarlon в подошве – топовый пеноматериал на тот момент, а также бесшовный более дышащий верх. Внешне кроссовки выглядели более современно, нежели классическая версия.
На Air Max Day 2020, в год, когда модели исполнилось 30 лет, Nike представила футуристичную интерпретацию Air Max 2090. Это взгляд в будущее с прицелом на столетний юбилей серии. Взяв за основу оригинальный силуэт, дизайнеры полностью переработали его, оснастив передовыми технологиями и материалами.
Nike Adapt Auto Max
В том же 2020 году были представлены Nike Adapt Auto Max – первые кроссовки семейства Air Max с технологией Adapt. Такая кроссовки не нужно зашнуровывать, сделать это можно с помощью смартфона или голосовой команды. За основу дизайна взяли силуэт Air Max 90, обновив верх и добавив светодиоды в подошву.
Вопросы про Air Max 90
Вот ответы на некоторые из наиболее часто задаваемых вопросов про кроссовки Air Max 90. Если у вас есть другой вопрос, то напишите его в комментариях.
Как отличить оригинал от подделки?
Сейчас научились делать поддельные кроссовки более высокого качества. Поэтому проверять на оригинальность лучше по множеству признаков. Вот список того, на что нужно обратить внимание:
Это беговые или повседневные кроссовки?
Изначально Air Max 90 и вся серия Air Max были беговыми моделями. Обувь для бега – это то, с чего начался бизнес Nike и где были сосредоточены все инновации. Но из-за огромной популярности линейка стала повседневной. Конечно, бегать в AM90 можно и сейчас, но лучше это делать в специальных беговых моделях Nike.
Можно ли в них ходить зимой?
Существуют утеплённые Air Max 90 для умеренной зимы. Можно поискать их в продаже, но это редкий товар. Что касается обычных моделей, то зимой в них можно передвигаться разве что короткими перебежками до метро или личного автомобиля. Тогда будет нормально. А если достаточно долго будете находиться на улице, то ноги скорее всего замёрзнут.
Где купить?
Купить оригинальные Air Max 90 можно в этих магазинах. Сравните цены: